Starting My Own Business: The Leap into Entrepreneurship
Starting my own business, ARETE Advisory Limited, has been both exhilarating and challenging. After 25 years in the insurance and business consultancy world, I knew I had the experience, insight, and network to build something of my own. But making the leap from a secure corporate role to entrepreneurship wasn’t just about expertise—it was about mindset.
The transition required clarity in my why. I believe businesses thrive when they have the right strategy, leadership, and direction. My passion lies in helping companies unlock growth, navigate M&A integration, and develop sustainable, high-performing operations. I want to build a consultancy that not only advises but truly influences the industries I work in.
My how was built on years of experience in marketing, business development, and operational excellence. Success in business is never just about ideas—it’s about execution. My approach is built on deep industry expertise, a strong network, and a hands-on, results-driven methodology. I’ll work with businesses to develop tailored strategies, identify opportunities, and implement solutions that drive long-term success. By leveraging my experience in marketing, business development, and operational excellence, I’ll help companies navigate their most critical challenges with confidence.
The what was clear: a consultancy that provides strategic advisory services to businesses looking to scale, integrate M&A, and enhance sustainability. Whether it’s supporting M&A integration, helping businesses refine their go-to-market strategy, or advising on sustainability and operational improvements, my goal is to provide clear, actionable solutions that create real value
Resilience is key. Right now, I’m laying the foundation—defining my brand, refining my services, and engaging my network. I know there will be challenges ahead, but I also see endless opportunities. I’m ready to embrace the journey, build something meaningful, and make a lasting impact in the business world. There are moments of doubt, but believing in my value proposition keeps me focused. Networking matters. Building relationships opens doors to new opportunities, and the support of trusted peers makes a significant difference. Adaptability is non-negotiable. The business landscape changes rapidly, and staying ahead requires agility and continuous learning.
Another crucial lesson is that starting a business is not just about securing clients—it’s about building a brand. From refining messaging to establishing credibility in the market, every step must be intentional. Strategy is just as important for my own business as it is for my clients